Alternative Marketing

It's an international trend, that investments in marketing tend to move away from traditional media channels. Instead the aim is to create unique and exclusive events that attract coverage from high end media channels, which traditionally can not be bought.

Research shows that the readers confidence in editorial text is 80% higher compared to advertisement copy.

Old models of communication, where you focus on reaching as many individuals as possible, are being abandoned in favour of models more specifically reaching your target group. Now, the question is how you reach that goal?

The answer lies in alternative marketing

HAI PR & Communication will develop a strategy together with the client to establish an attractive platform which will attract the media and reach your specific target group in the fastest possible time, at lesser cost.

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